Rachael: Executive Biography

Rachael is the kind of professional every growing organisation secretly wishes they had on speed dial, brilliant, incisive and equipped with a critical eye so sharp it could probably conduct an audit in the dark. With more than 16 years of experience at the intersection of content leadership, governance, and brand integrity, she has built a career defined by high-stakes thinking, meticulous standards and an ability to elevate businesses simply by being in the room.

Her professional roots are anchored in journalism, graduating with a BA (Hons) from Leeds Trinity University before cutting her teeth at The Guardian and G2. Even then, she demonstrated something rare: not just technical excellence, but an instinctive understanding of how narrative, accuracy and influence coexist. Her monthly magazine column established her early reputation as a writer with authority, confidence and unmistakable voice.

Rachael’s parallel career in makeup artistry, where she became a multi award-winning artist and Professional Beauty’s Makeup Artist of the Year, added an unusual but powerful dimension to her skill set. Running a global-recognition business strengthened her commercial command, her brand discipline and her obsession with detail. It also set the foundation for her later work with high-profile brands including Coca-Cola, Glossybox, Lookfantastic and Malmaison, where she crafted content that consistently performed, persuaded and positioned.

Her freelance venture, Blueblood Copywriting, further cemented her as a trusted specialist in editorial leadership, digital conversion writing, brand development and executive ghostwriting. She has an almost unfair ability to translate complex, messy or heavily regulated concepts into clean, compelling messaging, and businesses have learned to rely on that clarity.

Today, Rachael holds two senior roles that demonstrate the full weight of her professional range.

As Senior Digital Copywriter at Pharmacy2U, she is the authoritative guardian of the brand’s tone and patient communications, ensuring every word that leaves the organisation aligns with clinical accuracy and commercial strategy. She leads, mentors and shapes her team with the kind of supportive but decisive leadership that produces results rather than noise.

Her role at Haus of Ästhetik, however, showcases the true extent of her strategic mind. As Governance and Assurance Officer, she operates at Board level, acting as the organisation’s internal regulator. It is not a decorative title. Rachael oversees statutory compliance across CQC Fundamental Standards, Save Face expectations, UK GDPR, the DSPT and risk governance. She leads critical audits, interrogates organisational decisions with impartiality, and ensures clinical and operational safety sit at the heart of every strategic move.

This role requires exceptional judgement, composure and integrity, qualities she has in abundance. She brings stability to complexity, structure to growth, and accountability to ambition. When something is missed, she sees it. When something doesn’t align, she flags it. When something needs fixing, she quietly orchestrates the solution before most people have finished the meeting.

Her colleagues often describe her as a rare hybrid: part strategist, part creative director, part quality guardian, part organisational conscience. She understands risk, she understands people, and she understands the power of communication to protect, strengthen and transform a business.

Rachael’s ability to combine creativity with governance is not simply useful, it is unusually valuable. She can move from drafting brand-defining content to dissecting regulatory frameworks without breaking stride. Her standards are high, her output consistent, and her perspective is the kind that improves both culture and performance.

In truth, very few professionals manage to reach the level of multidimensional capability she brings. Rachael Divers is not only an asset; she is a stabilising force, a strategic accelerator, and an expert whose fingerprints can be seen in every area of the organisations she supports. Any company with serious ambitions should consider themselves exceptionally fortunate to have her guiding their growth and safeguarding their reputation.